Facts And Questions
"WHEN AM I GOING TO BE ON THE FIRST PAGE OF GOOGLE?!"
On average it takes 3 - 6 months to rank a site. If it happens sooner you're lucky. Well, yes and no. There is a lot of strategic planning that goes into following Google's ever-changing guidelines for ranking your site on the first page of Google for your primary search term. Or plainly, what people will search on Google to find the service you provide. We hope they find you in the top five. Therefore giving them the opportunity to buy what you sell.
This is the first and the most often question we are asked. Every client's situation is different. But one thing that everyone has in common is they all want to be #1.
Is it a matter of luck? No. It is a matter of patience, clarity, and persistence.
Once we start your service agreement you basically are committed to letting us do our job. Sometimes it is a very fast process and sometimes it is not.
The shortest time we have ever ranked anyone in the top map pack on Google was two weeks. The longest was the full six months.
Read more about this process below.
User experience is 2021's primary focus for Google. We aim to make every site easy for the consumer to comfortably find what they need in a short period of time. A clear path to a successful discovery of information or purchase is what Google wants for your site visitor. You should also know that Google literally has teams of people that are now paid to "grade" sites.
Letting Us Do Our Job
When you hire a digital marketing agency, the best thing you can do after disclosing your URL, design choices, desired keywords to rank for, and business goals is to LET US HELP YOU. There is a large degree of trust that goes into this process, and if you are not READY, you should not do it. For instance, even if you tell us the keywords you want to rank for, we may have a more successful path for ranking on Google to bring the traffic to your website you need to make sales. After we do our initial research on your particular industry and situation, we may find out that you will make very little money ranking #1 for the keywords you think are the most important to rank for. It is challenging for some business owners to accept, but it is crucial for this process.
Crawling and Indexing
The most important thing to do to start the ranking process with Google is to make sure that it can be accessed by Googlebot. (We make this happen when your company takes us on for your SEO/SEM needs). Also referred to as a “spider,” Googlebot is Google’s web crawling bot, meaning that the search engine relies on this software to fetch, or “crawl,” web pages. Googlebot then adds the documents it has collected to the Google index. When someone types a word or phrase in the search box, Google pulls all web pages pertaining to the search term from this index. Sometimes we do a "Fetch" and request that Google index the site if there are problems getting it to index. You should know that Google often un-indexes a site if the site violates Google's most recent algorithm requirements for ranking. Here is a guide created by "BACKLINKO":
One of the methods we use to help a site rank is by creating a sitemap, which is an XML document that lists each page on your website. The document is stored on your site’s server, so it stays at a place where spiders can always check for any updates or additions.
Directory Submission & Off-Page Work
"Directory submission is defined as the practice of submitting your website URL and its details on the web in a directory under a particular category. This is a way that helps you to improve your link building.
Directory Submission is an off-page factor that helps to optimize your webpage. In these directories, your own website is submitted to another website.
There are different categories under which you can submit your website. For example, if you have a site related to Health, then you will submit your site under the Health category which will help you to get backlinks from them. It very interestingly builds links in one way. These directories are somewhat similar to the phone directories which has a list of websites in each category.
There are three types of "Directory Submissions":
Paid or Featured Web Listing: In this, the owner of the Directory's site will charge for Submission and your link will be approved in some moment or within 24 hours. This will help you in getting backlinks from this type of submission. Some sites offer this package for yearly or lifetime.
Free or Regular Web Listing: It is free for Directory Submission, no one charges for free or regular submission but there is no guarantee of the websites getting approved by the Administrator. Also, this involves time.
Reciprocal Regular Web Listing: In this, a reciprocal link must be submitted to your site when you activate Directory Link, only then the Directory administrator will approve your link. "Contributing Information
- " RANK WATCH
How We Monitor The Process
We work with Google search console, Google Analytics, and Google Insights as part of our monitoring process. We have other software to aid us in the process, but Google tools really do help.
Hyperlinks Via Social Media & Blogs
Posting is a very big part of what we do to create hyperlinks and content. Posting on Facebook, Twitter, and other major social networks as well as sending links to blog directories. Healthy backlinks are a very big part of what we do for every URL we work with. This is an incredibly tedious process and it is part of what your service package pays for if you sign up with us for your SEO as part of your service package. Which most clients do if they want visibility on the internet.
Even if Google is aware of your website and we have done everything we are supposed to do Google can choose not to index it due to plagiarism, spammy language or just plain bad writing. We have expert content writers on our team. This is part of the cost of our services. It is time-consuming and must be done correctly.
In the end, the process of ranking is something that we do everything we can to make happen, but we are not Google. We just play by their rules. If you go to a digital marketing firm and they tell you they will rank you in a certain amount of time, run the other way. There is no way that any digital marketing firm can predict the day and time a site will rank.
There will be a discussion at the beginning of the project to communicate your needs. Please be clear and understand that all details are important. Also, you will need to supply files and images that are needed for the specific content you want on your site. All will be either emailed to email@example.com or sent via Dropbox. Meaning, if you have your own images and want them on the site you must send them. If you want purchased images the cost must be included in the price of the project. If you want certain language/content on the site please send it. Know that if images are not high resolution they will not work. Please fill out the contact form below in order to start your project.
Each project begins with a meeting where a plan is developed to build the product you need. The circumstances of each contract are unique to each business.
After the initial meeting, a contract for service is developed.
For projects over $2000,00, for those that are not part of a long term monthly service agreement, each stage of development is billed at 50% to start, 25% midway, and then the remaining 25% is paid at the end of the project.
After each consulting project is complete the rate for maintenance, if desired, is $150.00 per hour. See pricing.