MARKETING

Collaborative Creative Direction -  Media Planning  -  Content Creation  -  Research  -  Architecture  

Ailie’s Collaborative Creative Direction Is A Diverse Powerhouse Of Thinkers,

Allowing A Broader Marketing Vision.

Ailie awakens the consumer's senses. Groundbreaking video clips or eye-catching photographs on website homepages paired with well-crafted custom messages and music is what lies at the heart of Ailie. Embedding sophisticated style, double meanings, and humor send the marketing message to the next level in both the actual experience of the advertisement and the customer's memory.

The Ailie team and client deliberate over the most advantageous venues for the client’s particular marketing needs and audience:

• Audio/visual (e.g., TV, Youtube, etc.,)

• Audio (e.g., radio, podcasts, etc.,)  

• Social media (e.g., Facebook, LinkedIn, etc.,)

• Omni-Channel / Multi-Channel 

Search Engine Optimization (SEO) / Search Engine Marketing (SEM)

SEO:

*is the process of affecting the online visibility of a website or webpage in a web search engine's unpaid results.

*often referred to as "natural", "organic", or "earned" results.

*relates to changes in how all industries

     -advance digital marketing

     -engage with consumers through their web presence.

*includes Social Media with Google's current priority being user experience.

*involves a much larger group of skills than solely Social Media 

*Please read more on our Facts And Questions Page about "ranking" and how it works.

Powerful SEO:

*should result in a good ranking position on search engines such as Google.

*combines multiple disciplines with a constant reinterpretation of Google's inherent algorithm changes (that can be over      300 times a year, some bigger than others).

*is incredibly labor-intensive.

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SEM:

*is a form of internet marketing that involves promoting websites and brands brought about by increasing visibility in search engine results primarily through paid advertising such as offered by Google, Facebook, Instagram, Linkedin, and Twitter.

*is comprised of many more digital marketing venues than those mentioned above.

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SEO/SEM Managers:

*work off-page and on-page to increase visibility or ranking granted to a business by how well the company follows Google’s latest algorithms.  

*deliver directory submissions, backlink development, and article delivery.

Omni-channel eCommerce (meaning, “all” channels) unifies sales and marketing to create a single commerce experience across your brand.

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Multi-channel eCommerce (i.e., “many” channels), while less integrated, allows customers to purchase natively wherever they prefer to browse and shop. 

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When it comes to commerce — not just eCommerce, but the overlapping worlds of online retail, social selling, digital marketplaces, and physical storefronts — omni-channel vs multi-channel are the reigning buzzword champions.

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Unfortunately, heat doesn’t always mean light. In other words, while omni-channel, and multi-channel are hot subjects, that heat rarely produces clear guidance for execution and growth.

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Developing a successful approach means (1) understanding the differences and (2) picking the one that’s right for your business.

Leadership by Collaborative Creative Group > Digital Creative Directors

We:

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• Clarify ambiguity

• Transform creative concepts from inspiration to production

• Are obsessed with detail, but paint the bigger business picture for his/her team and clients

• Tell a compelling story

• Work with clients

• Provide strategy and concepts

• Perform expert-level presentations

• Lead the concept, creation, and implementation of innovative digital experiences

• Inspire creatives to develop compelling concepts

• Manage budget, scope, and resources across multiple projects and clients 

• Set the creative standards and objectives

• Collaborate with account teams on growing client relationships, and developing new business

• Balance an appreciation of the power of data with the importance of original ideas

• Creates engaging omni-channel digital experiences across web, mobile, AR/VR, voice, gesture, IoT, and video

Creative Director Skill Sets

• Interactive design processes & considerations

• Project management principles

• Digital design tools

• Prototyping platforms

• Project management

• Working in an iterative environment where improvement is continuous.

• Partnering with others to synthesize feedback from multiple teams/owners

• Agile methodology

• Qualitative and quantitative research methodologies

• Usability and UAT experience testing methods

• Client relationship management

• Provide timeline, helpful, and clear creative direction

• Keep work on budget and schedule

• Build a community of folks who love working with you

• Successfully pitch work and grow client accounts

• Charisma, uniqueness, nerve, and talent

Media Planning

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Media Planning is that aspect of Digital Marketing whereby media venues, such as various websites or digital magazines, are considered and strategically evaluated for their marketing value given the client’s goals.  

The more times an ad can be featured and the wider the audience, the better the probability that the targeted audience will come across the new information and be motivated to purchase the new product.

Respecting the parameters of the client’s budget, the media planners generate the most effective plan to “get the word out” about the new product or service.  

Ongoing evaluation of and improvement to the media plan is part of ensuring superior quality of the process and product.

Content Creation & Management

Content Creation

Whether a client wants digital content created for a Business-to-Business (B2B) company or for a Business-to-Consumer (B2C) company, there are certain stages of the process that are best adhered to systematically in order to arrive at professional results.

At Ailie:

• The form of the content (e.g., websites, blogs, social media postings, informational pieces, etc.,) is expertly matched with the client’s intended purpose.  

• The “user’s experience” is carefully considered. Caches of substantive information that the selected audience will find noteworthy are crafted for ease of use (e.g., Envision multiple photos of various hardscapes placed professionally on the digital page with cogent explanations for each as well as helpful links.).  

• Videos, photos, and music seamlessly dovetail with the client’s brand as well as the “feel” of the business and products.

• Written content is consciously generated for a variety of specific marketing goals.  

• Optimization of content is focused upon such that it is continuously SEO-relevant.

• Analysis of rankings and traffic to a site is a specialty at Ailie.    

Content Management​

• Content management refers to the intentional ways in which digital information at Ailie is continuously:

  • improved upon to match Google's changing algorithms. 

  • updated with new information. 

  • analyzed for adherence to initial plans and progress benchmarks.