Business Makeover
For Physical Locations & Your Online Presence
Reimagining Your Business Inside and Out
Your space and your online presence tell a story. If your store looks tired, cluttered, or off-brand, customers notice. At AILIE INC, we help you rethink the entire customer experience from your physical layout and signage to your website and social media. The goal is a refreshed look that fits your brand, attracts more foot traffic, and converts more visitors online.
Store Design & Experience
We combine visual design, layout strategy, and customer psychology to refresh your in-person experience. Whether you need a simple layout update or a full remodel, we’ll make sure your space feels modern, functional, and aligned with your brand. Interior & Exterior Redesign Signage & Display Strategy Lighting, Color, and Flow Optimization
Online Presence Overhaul
Your physical space and digital image should match. We’ll make sure your website, Google profile, and social channels look like an extension of your storefront. If you already have branding in place, we’ll build from it - or we can work with you to create one from scratch. Website & Landing Page Design Google Business Profile Optimization Social Media Setup & Consistency
Visual Identity Alignment
If your logo, signage, or marketing materials don’t reflect who you are today, it’s time for a refresh. We’ll unify your look across print, signage, packaging, and digital platforms so your customers recognize you instantly. Updated Logos & Store Signage In-store and Digital Color Palettes Unified Print & Digital Design
Rebranding or Modernization
If your space or image no longer represents your vision, we can help you reimagine it. We’ll keep what works and update what doesn’t - guiding you through every step of a smooth transition. Store & Brand Audit Concept Redesign & Implementation Brand Launch Support
Brand Awareness - Brand Personality - Naming - Tag Lines - Positioning - Distributing Content
Branding will make or break a new business. We want your business to succeed. You want the best brand management possible. Ailie Inc. will make this possible.
Picking a search-relevant URL used to be the advice you would get from every industry "pro". Also picking a short URL was the advice. Not any longer. Your Domain name needs to reflect your business and also can reflect your location. Google's requirements for ranking change constantly, but currently, they are more interested in user experience. User experience starts with your URL. Google can interpret your domain choice any way the current algorithm suggests it could be relevant to user experience not gaming the system. And yes, even if you're a Fortune 500 company you need to be concerned with ranking.
Domain / URL Naming
Brand Awareness
Elevated brand awareness can be a powerful tool to learn from. There are many companies that would have never gotten where they are if they did not have a powerful brand strategy in place from the beginning.
Take Apple for a remarkable example. Due to many circumstances, they had to reinvent themselves many times over. But each stage of reincarnation was executed with a brand strategy, despite its execution in the end every reinvention added up and today 75% of the earth's population carries an Apple product on their person at all waking hours.
World’s Top Brands
Other high recognition/awareness brands include Coca-Cola, Ford, Disney, AT&T, Nike, Warner Brothers (WB), McDonald's, Toyota, Mercedes, BMW, Volvo… In tech, there’s Apple, Microsoft, Amazon, Google, Facebook, Intel, Cisco, Samsung, LG… In sports, NBA stars who are brands include Shaq, LeBron, Steph Curry, Charles Barkley, Kyrie Irving (Uncle Drew), Kareem (Cap). The NFL and MLB also have star players who are brands…
Brand Personality
A brand personality speaks to defining characteristics of a company’s products or services, as well as the demographic or other characteristics of their target market. What kind of customers? What are they like in terms of values, lifestyle, and behavior? How can this be applied to your product and how can it service these audiences?
Brand personality is a psychological tool that marries the needs of the public with an answer to questions they may have not even known they had.
Company Naming Matters
When naming a small business, it is very easy to take a name that means something quite dear to you. It does not mean it will capture your demographic. When thinking about companies that are now massive, but also started small, simple has always seemed to work well. Why? Because a short and crisp name is easy to remember. It is more about creating an engaging relationship with the audience than 100% sentiment. Sort and sweet can mean something to you, but it also needs to be relatable, short, and easy to seal to memory.
If you want to relate to your audience, make it easy for them.
Tag Lines
Tag lines define a brand or product direction and/or are emotionally catchy. Nike: ‘JUST DO IT.’ Apple: ‘Think Different’. Timex: ‘It Takes a Licking and Keeps on Ticking’. BMW: ‘The Ultimate Driving Machine’. GE: ‘We Bring Good Things to Life’.
Positioning
Positioning is about how and where your company fits in the marketplace. How it's defined, and how it compares positively to its competitors. Business owners may have a good understanding of their markets. But survey research could be used to validate opinions and viewpoints. Focus groups may also be used. Positioning should be data-driven.
Our Process for Success
Audit & Assessment
We start by visiting (or virtually touring) your space and reviewing your digital presence. This gives us a clear picture of what’s working and what needs attention.
Strategy & Planning
We develop a roadmap that connects your physical and online experiences. From layout to color choices to content tone, everything ties back to your brand.
Design & Implementation
Our team brings the plan to life. We coordinate store improvements, update digital platforms, and ensure all visuals align with your identity.
Launch & Support
We help you roll out your new look with marketing materials, promotions, and local visibility tools, so your community knows what’s new.
Why Choose AILIE INC for Your Business Makeover?
Holistic Approach
Most agencies handle either your store or your website - we do both. Your customers experience your brand as one whole story, and so should your strategy.
Proven Design & Marketing Expertise
From rebranding projects to digital campaigns, our team combines visual design, marketing, and strategy to help your business stand out.
Ongoing Partnership
We don’t disappear after the launch. We’ll continue helping you manage, measure, and refine your physical and digital performance over time.
Empowering Success with
Our Certified Partners and Trusted Tools
Daisy Wheeler
Client
Ailie was and continues to be a valuable resource helping me understand the ins and outs of SEO. She is my go to consultant when I have any questions about what to do or not to do with my organizing website. I love her calm presence and feel confident in her wisdom and experience. Highly recommend her for anyone wishing to grow their business or website.
Tracie Morse
Client
A great experience working with Ailie, Inc & team including Ailie Ham & Adam Newton. They make a great team, and I didn't have to micromanage the process. They were great to make changes in a timely manner and executed on tasks better than what I thought I wanted. A very professional team and I'm thrilled with the result!
Client
It's Ailie's personal touch and commitment to her clients that makes all the difference. She is motivating, understanding and resourceful in helping clients successful
Client
I have been using AILIE for approx 7 years and she has taken us to the next level! Her devotion and excellence in the advertising industry is fresh and innovative. She’s always creative and her customer service is superior. She’s only a phone call away no matter the time of day! Highly recommend her!
Lhiza Bascones
Client
So glad I met Ailie, such an amazing woman to work with. She worked way above and beyond on my two sites. She offered me ways to use the web to my advantage. I'm so relieved and grateful for the time she spent with me in understanding the system, listened to my feedback, and indeed showed off my style. Highly recommend her services to anyone. Thank you Ailie and team.
Client
We LOVE working with Ailie and her team. By far they have done more for us in just a few short months than our previous SEO and marketing provider have done in years. There is nothing they won't do to help us.
Client
I’ve devoted several days of thought to the writing of this review. My experience with Suzanne Ailie Ham was refreshing. Mrs. Ham was generous, experienced and professional. The know-how that she brought to the table was not only informative and educational but also eye-opening. Her insight lent me clarity as she helped me to understand the working and functional importance of SEO. The design phase of my website was seamless. She asked for my input and married my wants with her artistic flair. The results that she delivered exceeded my expectations. I now consider Mrs. Ham and her company, Ailie Inc, as my true north when it comes to navigating the wide web world that most small business owners are lost in. Thanks to this company’s thoughtful guidance, I am no longer lost. Highly recommended! 5 stars! I will use this company again in the future and encourage others to do the same.
Client
I have been using Ailie for a few years now and have nothing but the best from her company!!! Doesn’t matter what time of day or night she is right there tending to my every need!!!! Such a great company! She is so easy to work with. Thank you so much to the Ailie Inc Group for all your dedication!
Client
Great job in designing our website. We truly have seen a huge difference in our traffic since our decision to use Ailie Inc. Always communicates in a timely manner.
Client
Ailie is the the absolute best! She has increased our online visibility 60% in the last month! She responds in a timely manner, and gets the job done quickly. I don't know what I would do without her!
Client
Suzanne was very professional and helpful from the very start. She kept in contact and made sure I was aware of the process of redesigning my website. She made sure I was happy with the end result. I'm more than glad recommend her. She won't disappoint.
Walter
Client
Ailie Just have done building my website OMG I love it, She did an extremely wonderful job . I was lucky to find her, She is a professional designer and the most important answer the phone calls and questions I highly recommend . Thank you Ailie for your hard work.
Ailie helped me understand the process before we got started so I knew what to expect. She explain in simple terms what the plan and goals were. She stayed on the plan, and exceeded my expectation. I have now a site that meets my needed, and as the concept and company grows we are ready to continue working to maximize the potential for the site.
